Consumers are tech savvy these days. When they are looking for a company to work with for, they want to be sure it’s a good fit. In the beginning stages of their research they will weed out companies quickly. Usually the research begins by using top search engines like Google or Bing. The search eventually narrows down to these four things:
- Creative Direction
- Social Media
The consumer is not only looking at the company’s website, but also their social media profiles. Aside from searching websites, the biggest indicator of how a business is doing is by the number of “likes” or reviews left by others. This plays a huge part of the decisions of the prospective client and who they choose to work with. If a company has 16 likes on their Facebook business page and they have been in business for at least two years, this indicates a problem. Social media is a huge part of business today and your social media profiles are a reflection of your work.
Social media behavior is something that plays a large part into getting steady business. If the behavior you reflect is crabby, non-responsive, and whiny, chances are your social media following will drop significantly. These days, people are very invested in trying to keep up their business page in a professional manner and forget that people may still follow their personal profile as well. If you are not someone that separates business and personal, make sure you know that people are reading and responding, either amongst themselves or have made a choice not to work with you over something that was posted on a personal page. Sometimes what is not expected is that customers will look up the business owner in search of a personal profile to get a closer look at who they really are.
What Are They Searching For Exactly?
- Honesty: Are they different then what they project on their profile?
- Respect: Does the company (owner or employees) make negative comments about others on their personal or business pages?
- Trust: Will this company vent about me if they have a bad day (or if I was a little demanding)?
Customers find the information they are looking for online through search results, your company website, and social media outlets. If the customer goes to your Facebook business page and finds your name in the “about me” section of your website, chances are they will search for a personal profile as well.
Make Personal Profiles Private
Make sure you make your profile private. Separate business from pleasure if you are an avid poster about what happens in your personal life. The last thing a consumer wants to see when they come across your personal profile is a post like this, “Such a bad day, I can’t believe I had a meeting with Bridezilla and she ate my head off. Next time remind me never to work with high strung brides again!”
If I saw this from an owner of a company I was choosing to work with, I would think again.
A Great Tip to Remember
The way you present your business
in social media either on your personal
or business profile will reflect the amount of people
that you are closing sales with.
Honesty, respect, and trust are all very important when you are a business owner. When negative comments or posts are made online by business owners (or employees for the page owner), it not only shows disrespect for the business but also trickles down to clients and future clients, and employees of the business, and anyone following your posts. It starts at the top, so be sure your business is represented in the best possible way.
A consumer wants to put their trust in you to make them feel special; after all they are choosing to hire you. Don’t give them a reason to distrust you by finding vents about what a horrible day you had with a client. What you say on social media sticks and is hard to take back. In a matter of minutes your post can reach hundreds of people. Make sure what you say is always positive and something you wouldn’t be embarrassed about later.